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Rodelle logo

Brand

Rodelle

Fort Collins, CO

Rodelle is a natural products brand from Fort Collins, CO with 38 products on Beacon Discovery, mostly shelf stable seasonings and shelf stable baking ingredients. 2 are Fair Trade and 1 Certified Organic, and its range is distributed by UNFI and KeHE.

The Rodelle story began in 1936 when a food chemist from France left the city lights of Paris to settle in Denver, Colorado. Shortly thereafter, upon realizing that the United States lacked a high-quality pure vanilla extract supplier, two business partners decided to mine their knowledge and connections to produce their own premium vanilla stateside. That decision led to the founding of Rodelle Laboratories, which soon revolutionized the world of gourmet flavorings and baking ingredients. The chateau depicted in the Rodelle logo is both a nod to the French culture that ignited our passion for premium ingredients as well as a visual that conveys the sense of belonging and nostalgia associated with enjoying amazing food in the company of loved ones… at home. Today, Rodelle is dedicated to making a lasting impact by: - Continuing to foster relationships with vanilla farmers to improve their quality of life - Ensuring product and supply chain transparency so consumers can make informed purchasing decisions - Delivering a line of culinary products designed to delight those who love cooking and baking, from the novice bakers to the seasoned pros

What does Rodelle make?

Which certifications does Rodelle hold?

  • Fair Trade 2 of 38
  • Certified Organic 1 of 38

Diets its products meet: Gluten-Free (2), Low FODMAP (2), Vegan (2), Vegetarian (2), Organic (1) and Paleo (1).

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Rodelle exhibited at?

  • Expo West 2026, booth 302 Hall A
  • Newtopia Now 2025, booth 1034
  • Expo West 2025, booth 323
  • Newtopia Now 2024, booth 1121
  • Expo West 2024, booth 302

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