Bored & Thirsty

In the bustling heart of Southern California, two visionaries, Darin Rasmussen and Kurt Lohse, came together with a shared dream. A dream that transcended the ordinary, blending art, wellness, and sustainability into a lifestyle beverage that would inspire change and redefine refreshment. Darin, with his deep-rooted passion for brand building, beverage formulation, and shopper marketing; and Kurt, a maestro of marketing innovation and media, embarked on a remarkable journey. They sought to create not just a beverage but an experience, where each sip would be a brushstroke on a canvas of artistry. United by their commitment to reducing the plastic footprint on our planet and driven by a desire to connect people through creativity, they gave birth to Bored & Thirsty, a revolution in the making. With enhanced alkaline water, electrifying electrolytes, and cans that doubled as artistic canvases, Bored & Thirsty was born—a blend of innovation, art, and sustainability. But it didn't stop there. Darin and Kurt's vision extended beyond the can. They aimed to build communities around art, to inspire a new generation of creators, and to use their platform for good. Through partnerships with charities and their commitment to global betterment, they've woven purpose into the very fabric of Bored & Thirsty. Today, their journey continues, one sip at a time, as they invite the world to embrace a lifestyle that not only quenches thirst but nourishes the soul and betters the world we all share. This is the story of Bored & Thirsty, where innovation meets art, where wellness meets sustainability, and where two visionary co-founders brought a refreshing change to the world of beverages, redefining how we hydrate and how we connect.