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Reel Paper logo

Brand

Reel Paper

Santa Monica, CA

Reel Paper is a natural products brand from Santa Monica, CA with 1 product on Beacon Discovery, mostly household products. Its range is distributed by UNFI and KeHE.

Reel is on a mission to change the paper industry. We are creating products that are better for the planet and still deliver premium quality. Reel's use of bamboo over traditional wood fiber reduces the number of trees that get turned into toilet paper every year. Less deforestation means lower greenhouse gas emissions, which in turn means less contribution to global warming. Bamboo emits less carbon when harvested & doesn't need to be replanted. This paired with plastic-free packaging, adds up to better environmental benefits than other paper products. Reel's bamboo toilet paper puts a premium on both comfort and durability. With 3-ply softness and incredible strength, it's very comparable to traditional toilet paper. 10K 5 star reviews! As a company, Reel takes a holistic view of its overall environmental impact, and is taking steps to reduce the impact of not only product production but also transportation. Reel works with non-profit partner Carbonfund.org to track carbon emissions and the transportation of products, ensuring their emissions are offset with projects that support the fight climate change. Reel Paper's Co-founder and CEO, Livio Bisterzo, is a creative entrepreneur with a passion for healthy living, consumer products. Reel Paper co-founder and CMO, Derin Oyekan, grew up in Lagos, Nigeria. His early life experiences inspired the multi-faceted giveback that we provide with every sale of our 100% bamboo toilet paper.

What does Reel Paper make?

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Reel Paper exhibited at?

  • Expo West 2027
  • Expo West 2026, booth 3010 Hall C
  • Expo West 2025, booth 3028
  • Expo West 2024, booth 3047

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