Brand
Lily of the Desert
Denton, TX
Lily of the Desert is a natural products brand from Denton, TX with 21 products on Beacon Discovery, mostly superfood & whole food supplements and performance nutrition. 5 are Certified Organic, and its range is distributed by KeHE and UNFI.
Early in his career, our visionary owner and CEO, Don Lovelace, realized he had a passion for sharing the holistic benefits of aloe vera with consumers. His commitment to wellness has also translated into building a company synonymous with excellence, innovation, and integrity. Founded in 1971.
What does Lily of the Desert make?
Which certifications does Lily of the Desert hold?
- Certified Organic 5 of 21
Diets its products meet: Vegan (13), Organic (5), Gluten-Free (1), Ketogenic (1), Low FODMAP (1) and Vegetarian (1).
Wholesale and distribution
Distributors: KeHE and UNFI.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Lily of the Desert exhibited at?
- Expo West 2027
- Newtopia Now 2026, booth 1237
- Expo West 2026, booth 4033 Hall D
- Newtopia Now 2025, booth 1235
- Expo West 2025, booth 4005
- Newtopia Now 2024, booth 214
- Expo West 2024, booth 3643