OLYRA

Olyra was born from a simple but powerful idea: what if the wisdom of the ancient Greeks could fuel your modern morning? The name itself says it all - Olyra is the Ancient Greek word for spelt, one of the four grains that formed the cornerstone of a balanced Greek diet over 2,600 years ago. Founder and CEO Yannis Varellas is the fifth generation of a flour mill family business in Thrace, Greece - a legacy of over a century of farming, harvesting grains naturally, and grinding them in a traditional stone mill. When Yannis attended Expo West in 2014 and witnessed the growing movement toward ancient grains and healthy snacking, something clicked. He saw an opportunity to take his family's century-old craft and channel it into something the modern world was hungry for. Working alongside the University of Thessaloniki and a community of local small farmers, Yannis set out to create a breakfast snack rooted in Ancient Greek wisdom. The result was Olyra: organic, Non-GMO breakfast biscuits made from simple ingredients, with no artificial flavors and no shortcuts. Since launching our first Crunchy Breakfast Biscuits in 2018, we've never stopped innovating - introducing Crème Breakfast Biscuits, Fruit & Grain Bars, and most recently, Fig Bars. We saw a gap in the market: consumers wanted energy-packed, on-the-go breakfast bars with fewer, natural ingredients and less sugar - and we built exactly that. Because at Olyra, we believe Aristotle had it right: the key to a good life is balance. And for us, it starts with what's in your breakfast.