TiDBiTS Candy

TiDBiTS Co-Founder Kristi Vartanian, a stay-at-home mom, found herself craving candy every night after putting her two boys to bed. Kristi's husband David, Co-Founder and former CPG Executive, would pick up her favorite traditional gummy candies as a reward for a job well done and watch her mindlessly snack through the entire bag. This often led to stomach aches, headaches, and a restless night's sleep due to the high sugar consumption before bed. Kristi knew this vicious cycle needed to end. However, she wasn't about to give up her beloved gummy candy. She decided to try what appeared to be a better-for-you gummy candy from her local natural grocer. Sadly, she was utterly disappointed by the texture, flavor profile, and after-taste. This sent her on a quest to try every low-sugar gummy candy on the market. She found herself disappointed time and time again with the lack of flavor and lack of satisfaction. Seeing this as a major gap in the marketplace, Kristi and David decided to take matters into their own hands. And that's when TiDBiTS was born. TiDBiTS sits at the intersection of a sweet treat and a mindful eater. With only 4 grams of sugar, 60 calories, and the nostalgic flavors of traditional candy, TiDBiTS is created for those who desire a sweet treat without conviction. No corn syrup, artificial flavors, or colors, and made with real fruit juice and prebiotics. Just a TiDBiT of sugar and a whole lot of flavor.