Undressed

Undressed Snacks is a women-owned and led company with a simple story: I am a near-lifelong vegetarian. A number of years back while prepping one of my family's go-to dinners – a hearty salad – I cracked what I thought was a clever joke, "what do you call a salad you can pick up and eat with your hands? A salad bar!" My kids didn't find my "mom joke" very funny. But it seeded an idea that I was reminded of every time we ate salads. What if you could take one with you? What if salad was actually snackable? That is pretty much where the simple part ends. Developing a plant-based snack bar, keeping it shelf-stable, and most importantly, having it taste great wasn't easy. But things that are worth doing rarely are.