Brand
Live a little PURA
Cape Town
Live a little PURA is a natural products brand from Cape Town with 9 products on Beacon Discovery, mostly shelf stable juices and beer & hard cider & other malt beverages. Its range is distributed by UNFI and KeHE.
PURA commenced trading in early 2017 harnessing the skills and expertise of several senior blue chip beverage industry functional executives. PURA Soda represents the evolution of refreshment tapping into global consumer & market trends and insights around the move towards a "better for you" offer. Super tasty and refreshing soft drink with 65% less sugar than most other soft drinks, natural flavours, no preservatives and no colors. PURA Soda is ideal as an everyday "better for you" tasty & refreshing soda. PURA Soda Beverage Company (Pty) Ltd then released PURA Kids as part of the portfolio targeting kids and parents alike. PURA Kids keeps your little legends from bouncing off the walls and is healthy enough for parents while still being tasty enough for children. PURA Beverage Company (Pty) Ltd is currently rolling out a new product as part of its "better-for-you" portfolio. Watch this space!
What does Live a little PURA make?
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Live a little PURA exhibited at?
- Expo West 2026, booth N2316 North Hall Level 200
- Newtopia Now 2025, booth 1817
- Expo West 2025, booth N1210