Brand
The Humble Co
La Jolla, CA
The Humble Co is a natural products brand from La Jolla, CA with 41 products on Beacon Discovery, mostly oral care and cosmetics & beauty products. 39 are Certified Vegan, and its range is distributed by UNFI and KeHE.
Noel Abdayem is a dentist from Sweden who went on a humanitarian mission and saw the great need for good oral hygiene and moving away from using single use plastic here in the US and around the world. In 2013 he left his practice and was one of the fist to globally market and sell a biodegradable bamboo handled toothbrush. Since then The Humble Co has innovated into almost every single subcategory of oral care.
What does The Humble Co make?
Which certifications does The Humble Co hold?
- Certified Vegan 39 of 41
Diets its products meet: Vegan (27) and Gluten-Free (5).
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has The Humble Co exhibited at?
- Expo West 2026, booth N2205 North Hall Level 200
- Expo West 2025, booth 2404
- Expo West 2024, booth 2541