PARCH

My business partner and co-founder (ila byrne) & I (rodolfo aldana) crossed paths while working for the largest spirit company in the world – Diageo. I was running the Agave portfolio of brands including Don Julio Tequila and Ila was creating new brand innovations like Ketel One Botanicals. After I faced & beat an advanced form of cancer, I decided to remove alcohol from my life and together we created Parch to deliver deliciously complex and carefully crafted adult beverages that never feel like a compromise. Our diverse background and heritage bring up a new perspective into the non-alcoholic adult beverage category. We are passionate about offering consumers beautiful brands and better drinks that bring more drinkers to the table and do less harm to people & our planet.