informa

Beacon Discovery is part of the Informa Markets Division of Informa PLC

Informa PLCAbout usInvestor relationsTalent

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

GUUD logo

Brand

GUUD

Westford, MA

GUUD is a natural products brand from Westford, MA with 7 products on Beacon Discovery, mostly shelf stable cold cereals and snack bites & energy gels. 7 are Certified Non-GMO and 2 Certified Gluten-Free, and its range is distributed by UNFI and KeHE.

Taste and nutrition aren't mutually exclusive. Our cereal is a satisfying blend of whole-food, plant-based ingredients that work together to fill the nutrient gaps in your everyday lifestyle. Crafted to activate more energetic, leaner lives and improve metabolic and gut health– comprehensive nutrition in every bowl. Never any processed sugars, oils, or synthetic fiber– just the GUUD stuff.

What does GUUD make?

Which certifications does GUUD hold?

  • Certified Non-GMO 7 of 7
  • Certified Gluten-Free 2 of 7
  • Certified Organic 2 of 7

Diets its products meet: Vegan (7), Vegetarian (7), Gluten-Free (6) and Organic (2).

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

More shelf stable cold cereals brands