JAMBAR

A long-distance runner since the age of 13, Jennifer Maxwell studied food science, nutrition and exercise physiology at U.C. Berkeley, where she met her husband Brian. After developing the original PowerBar® energy bar recipe in 1985, together Jennifer and Brian began building the business from a small apartment they shared, growing the company to more than $150 million in annual sales before they decided to sell the company in 2000 to Nestle. When Brian passed away unexpectedly in 2004 at age 51, Jennifer focused on raising their six children. She discovered the healing power of music and learned to play the drums. In 2021, inspired by her family and the continuation of her and Brian's lasting mission of innovation, quality and nutrition — combined with a love of music and organic food and farming — Jennifer launched a product for a new generation of healthy lifestyle consumers: JAMBAR, an artisan energy bar made with all organic ingredients, high quality protein and fiber. Using only certified organic, whole food ingredients, JAMBARs are crafted in small batches in the company's own facility by a team of dedicated employees who share the company's mission. Using organic ancient grains, berries, nuts, premium chocolate, proteins from sunflowers and organic dairy, and real syrup, juices and honey as sweeteners, JAMBAR delivers a convenient, incredibly tasty bar you can take anywhere.