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LesserEvil logo

Brand

LesserEvil

Danbury, CT

LesserEvil is a natural products brand from Danbury, CT with 39 products on Beacon Discovery, mostly shelf stable chips & pretzels & snacks and baby & toddler food. 34 are Certified Non-GMO and 26 Certified Gluten-Free, and its range is distributed by UNFI and KeHE.

We're focused on being the best version of ourselves and contributing to a more wholesome world ? beyond just snacks. It wasn't always easy, but our mission was always clear: use the company to build our people, minimize our footprint, and delight our customers with clean, organic snacks at a great value. We were founded in 2005 and started by simply living up to our name. Our snacks were a better alternative to the big name snacks out there, and our slogans ("Snack like a kid again") spoke to the inner child. But let's be honest? the snacks weren't really healthy! In 2011, our inner child grew up...just a little. We opened up our own factory to give ourselves control of our destiny, and pivoted to low-fat, low-calorie, real ingredients. We also threw a bunch of new snacks at the wall to see what would stick (which made a real crumbly mess). In 2014, we were no longer content to be merely healthy-ish, we found our calling to make the world a little less evil by offering people truly better-for-you snacks made from premium organic ingredients. We reigned in our scope to focus on quality, and on making the tastiest, healthiest popcorn ever. Today: the lightbulb-going-off, popcorn-kernel-exploding moment: snacking as a vessel for mindfulness. Using simple, sustainable acts to make clean snacks that inspire connection, to our own bodies and to those around us. We've perfected the art of popcorn? now we're on a mission to refresh the entire snack world with treats that make us feel as fantastic as they taste!

What does LesserEvil make?

Which certifications does LesserEvil hold?

  • Certified Non-GMO 34 of 39
  • Certified Gluten-Free 26 of 39
  • Certified Organic 15 of 39
  • Certified Vegan 2 of 39

Diets its products meet: Vegan (31), Gluten-Free (16), Vegetarian (16), Organic (15), Paleo (11) and Low FODMAP (10).

HowGood sustainability estimates

16 of LesserEvil's food and beverage products have a HowGood estimate: 5 Best, 1 Great and 10 Good.

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: East and West.

Which Informa shows has LesserEvil exhibited at?

  • Expo West 2027
  • Expo West 2026, booth 1691 Hall B
  • Expo West 2025, booth 317
  • Expo West 2024, booth 984

More shelf stable chips & pretzels & snacks brands