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Cleanery logo

Brand

Cleanery

Auckland

Cleanery is a natural products brand from Auckland with 1 product on Beacon Discovery. 1 is Certified B Corp and 1 Certified Plant Based, and its range is distributed by Not in Distribution.

At Cleanery we are reinventing cleaning and personal care with a range of incredibly effective household cleaners and beautiful hand washes and personal care products - delivered as a powder that dissolves in water at home. Cleanery products have 99% less waste, and up to 99% less emissions than the traditional products we replace and, most importantly, our formulations really work. Cleanery is an easy change allowing consumers to reduce impact in the home and workplace with more effective products, that are affordable, and safer for people while being fundamentally better for the planet. Founded in New Zealand, the Cleanery story began with a school essay written in 1993 by our co-founder Mark Sorensen. In this essay, he tells of the environmental damage caused by excessive packaging and plastic in consumer products. We are now solving these problems with amazing science and engineering and a scalable in-house manufacturing model. Cleanery is growing rapidly - having launched around a year ago; we have a massive tribe of loyal customers and over 2,000 of the largest supermarkets across Australia and New Zealand selling our products. Having proven our system and build an understanding of customers, we are now entering the US with our exciting range.

Which certifications does Cleanery hold?

  • Certified B Corp 1 of 1
  • Certified Plant Based 1 of 1

Diets its products meet: Plant Based (1).

Wholesale and distribution

Distributors: Not in Distribution.

Which Informa shows has Cleanery exhibited at?

  • Expo West 2026, booth 2430 Hall C
  • Expo West 2025, booth 3211
  • Newtopia Now 2024, booth 2906
  • Expo West 2024, booth 2404