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Brand

Blueshift Nutrition

Kingston, MA

Blueshift Nutrition is a natural products brand from Kingston, MA with 29 products on Beacon Discovery, mostly condition specific supplement formulas and performance nutrition. Its range is distributed by UNFI, KeHE and Other.

Blueshift started as the solution to a problem: Founder and CEO Paal Gisholt has five kids and decided he doesn't just want to be around for them – he wants to be skiing with them into his 90s! But after a visit to a longevity specialist left him choking down handfuls of supplement pills every day, he knew there had to be a better way. The result became Blueshift Superblends – the next generation of nutritional supplements. Blueshift Superblends are the most robust functional beverages on the market, delivering breakthrough formulations enabled by a proprietary, game-changing innovation in flavor technology. Our Superblends pack up to 10x more nutrients than supplement pills or gummies and address a range of 10+ consumer needs, from focus to sleep to recovery and more. We do all of this without added sugar or artificial flavors; instead we utilize real organic fruits and light levels of monk fruit and stevia to produce a “much-less-sweet” flavor profile. Our products are already trusted by leading retailers such as Sprouts, Fresh Thyme, Vitamin Shoppe, Harris Teeter, and Grove Collaborative, as well as top-tier hospitality partners like Hyatt, Marriott, and MGM Resorts. Winner of 15 Delicious Living Awards 2024-2026, more than any other supplement brand.

What does Blueshift Nutrition make?

Which certifications does Blueshift Nutrition hold?

None of its products on Beacon list a certification.

Diets its products meet: Ketogenic (16), Gluten-Free (14), Vegetarian (14), Vegan (9) and Low FODMAP (5).

Wholesale and distribution

Distributors: UNFI, KeHE and Other.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Blueshift Nutrition exhibited at?

  • Expo West 2026, booth 3381 Hall D
  • Expo West 2025, booth 3473
  • Newtopia Now 2024, booth 526
  • Expo West 2024, booth 4781

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