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Brand

Viori

Orem, UT

Viori is a natural products brand from Orem, UT with 6 products on Beacon Discovery, mostly hair care. 6 are Fair Trade, and its range is distributed by Not in Distribution.

For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries. After having visited the Longsheng region and establishing personal connections with the Red Yao tribe, the idea behind Viori was born. Viori's products are inspired by the Red Yao hair rituals by using Longsheng rice water together with other natural ingredients. In appreciation of our connection with the Red Yao we invest in community development projects that support the wellbeing of the tribe

What does Viori make?

Which certifications does Viori hold?

  • Fair Trade 6 of 6

Diets its products meet: Vegan (4).

Wholesale and distribution

Distributors: Not in Distribution.

Which Informa shows has Viori exhibited at?

  • Expo West 2026, booth 2573 Hall C
  • Expo West 2025, booth 2883
  • Expo West 2024, booth 8505

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