The anytime-anywhere discovery and engagement platform for natural products brands and retailers
Simplify and Streamline Product Discovery
Beacon Discovery is your year-round tool for finding innovative, high-quality natural products. Between events or ahead of a show, Beacon offers up-to-date product info, smart search tools, and curated insights. When it’s time for Natural Products Expo or Newtopia Now, it helps you research brands, build a must-see list, and navigate the floor with ease.
Connecting with Brands
at Expo and Beyond
Beacon Discovery brings the trusted product discovery of Expo West online—connecting retailers with high-quality natural and organic brands year-round. With 20,000+ curated products and 100+ filters powered by SPINS, it’s easier than ever to find items that align with your values and drive business growth.
Enhanced by insights from partners like HowGood and MarketReady Verified, you can evaluate products for sustainability and compliance with confidence.
Your Brand, Always On
Beacon Discovery helps natural products brands gain visibility and connect with key industry stakeholders year-round. Whether you’re exhibiting at Expo West or seeking ongoing exposure, Beacon gives your brand a place to stand out and be discovered—on and off the show floor.
It’s the first online discovery platform built with New Hope Network’s standards for transparency, integrity, and ingredient quality—plus powerful filters to help buyers find exactly what they’re looking for.
Be Seen By Buyers From:
Are You Exhibiting at Expo West or Newtopia Now?
As an exhibitor at a New Hope Network show, Beacon Discovery is included in your booth package. As part of our continuing efforts to promote transparency and integrity, our Standards program is expanding to include pre-show reviews. Product information uploaded as part of this review will be concurrently uploaded to Beacon Discovery, to help retailers plan their Expo experience and find you 365 days a year.
Not Ready to Exhibit at Natural Products Expo?
Beacon Discovery is available by subscription for all eligible CPG brands, so you can still be discovered by top retailers from Natural Products Expo who are looking for products like yours! All products must meet our New Hope standards and current platform offerings to be eligible for Beacon Discovery. To learn more about our Ingredient and Labeling Standards, click here.
MarketReady Insights simplifies compliance for CPG brands with expert regulatory guidance. The MarketReady Verified seal highlights products reviewed for FDA labeling compliance and New Hope’s ingredient standards—helping transparent, compliant brands stand out and reach shelves faster. Learn more here.
SPINS is a leading source of data and insights for the natural and organic industry. Through its partnership with Beacon Discovery, SPINS powers robust filtering—making it easy to search 20,000+ products by certifications, categories, and more. This data also helps brands and retailers uncover trends, track performance, and make smarter decisions.
HowGood is the world’s largest database for food product sustainability, offering insights into environmental and social impact. On Beacon Discovery, retailers can view sustainability estimates, filter for ESG-focused brands, and identify those working to reduce emissions. HowGood’s data supports transparency, regulatory reporting, and smarter sourcing decisions.
Transparency in Action
As the natural products industry grows, transparency is more critical than ever. For nearly 30 years, New Hope Network has helped brands ensure their products meet ingredient and labeling standards, making it easier for new brands to meet retailer requirements. But today, transparency extends beyond product ingredients—retailers and consumers are increasingly focused on a brand’s broader impact. To stay ahead, brands must align with retailer values and stand out for their positive contributions.
Learn more about how Beacon Discovery supports transparency and helps you find the products that make an impact here.